Privacy policy

Last updated: August 8, 2026

This Privacy Policy describes how Nio Apparel ("we", "us", or "our") collects, uses, and discloses your personal information when you visit, use, or make a purchase through our services (the "Services").

Nio Apparel uses Shopify to power our online store. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will govern with respect to the collection, use, and disclosure of personal information.

By accessing or using the Services, you acknowledge that you have read and understood this Privacy Policy.

Personal Information We Collect

"Personal information" means information that identifies, relates to, describes, or can reasonably be linked to you. Depending on how you use our Services, we may collect the following categories of personal information:

  • Identification information: name, shipping and billing address, phone number, email address.
  • Payment information: payment method, transaction details, and confirmation (securely processed by our payment providers).
  • Account information: login credentials, preferences, and settings.
  • Commercial information: products viewed, added to cart, purchased, returned, or exchanged.
  • Communications: information you provide when contacting customer service.
  • Device and usage data: IP address, browser type, device IDs, and interaction data.

Sources of Personal Information

  • Directly from you when you place an order, create an account, or contact us;
  • Automatically through cookies and similar technologies when you use the Services;
  • From Shopify and service providers that support our operations;
  • From marketing and analytics partners, to the extent permitted by law.

How We Use Personal Information

  • Providing and improving the Services: processing orders, managing accounts, shipping orders, and handling returns.
  • Marketing and advertising: sending promotional messages and displaying relevant ads.
  • Security and fraud prevention: protecting against unauthorized or illegal activity.
  • Customer service: responding to inquiries and maintaining our relationship with you.
  • Legal compliance: complying with applicable laws and enforcing our policies.

Disclosure of Personal Information

We may share your personal information with third parties for legitimate business purposes, including:

  • Shopify and service providers (payment processing, order fulfillment, analytics, customer service);
  • Marketing and advertising partners, in accordance with their privacy policies;
  • Subsidiaries within our corporate group;
  • Authorities or other parties when required by law or to protect our rights.

Relationship with Shopify

Our online store is hosted by Shopify Inc. Shopify processes personal information on our behalf to provide and improve the Services. For more information on how Shopify uses your personal information, please review Shopify's Privacy Policy.

Cookies and Tracking Technologies

We use cookies and similar technologies to operate and improve our Services, analyze usage, and support our marketing efforts. You can manage your cookie preferences through your browser settings.

Children's Privacy

The Services are not intended for individuals under the age of 13. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us so we can remove it.

Data Security and Retention

We take reasonable administrative, technical, and physical security measures to protect personal information. However, no method of transmission or storage is completely secure.

We retain personal information only for as long as necessary to fulfil the purposes described in this Privacy Policy, unless a longer retention period is required or permitted by law.

Your UK Privacy Rights

Under the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018, you may have certain rights regarding your personal information, including the right to:

  • Request access to the personal information we hold about you;
  • Request correction of inaccurate or incomplete personal information;
  • Request deletion of your personal information, where applicable;
  • Object to or restrict certain processing of your personal information;
  • Request data portability under certain circumstances;
  • Withdraw your consent where processing is based on consent.

You can exercise these rights by contacting us using the details below. You also have the right to lodge a complaint with the UK Information Commissioner's Office (ICO).

Changes to This Privacy Policy

We may update this Privacy Policy from time to time. Any changes will be posted on this page with an updated date under "Last updated".

Contact Information

Company name: WilmsCollective (operating as Nio Apparel)

Chamber of Commerce (KVK) number: 99437465
VAT Number: NL005385642B98
Address: Visserstraat 28, 6067CE Linne, Netherlands

Our customer service team is available during the following hours:
Monday – Friday: 9:00 AM – 5:00 PM (GMT/BST)
Saturday: 1:00 PM – 5:00 PM (GMT/BST)

Phone: +44 20 386 80 386
Email support: support@nioapparel.com